Build Your Business

In law school you learned a lot about the law — but there weren’t many classes on how to build a successful law practice. And that was OK. Traditionally, lawyers didn’t have to think too much about the business side of practice. Generic marketing and minimal sales skills were enough to attract paying clients. It’s just not that simple now.  Today, you need to know a lot more about business if you want to remain competitive as a lawyer.  Why?  The market for legal services has changed.  Game-changing technology, unprecedented external pressures, and an oversupply of lawyers are forcing attorneys to learn new skills to build the business behind the practice.

Connect With Your Clients

Connect with Your Clients

Over half of all people looking for a lawyer start their search on-line.

Whether it’s a search on Google or asking for recommendations on Facebook, the Internet has quickly replaced traditional marketing methods as the go-to lead generator for attorneys.

If you want to grow your law practice, you have to learn how to effectively use the Internet and social media to connect with potential clients.

Master Your Marketing

Lawyers focus so much energy on the law.  You work hard to hone your skills to be the best lawyer you can be.  Every day you go into your office ready and willing to solve your clients’ problems. If only being a great lawyer meant more work.  It doesn’t matter how good your legal skills are if no one knows you exist.  The truth is your success really comes down to your marketing and everything you do to attract the attention of prospective clients. We understand that the reality of marketing isn’t easy for lawyers.  Most of you have little business or marketing training, not to mention the rules that govern how you can market and to who that weigh heavy on every effort you make to promote your legal services.  Rather than risk facing the Board, it’s tempting to stick to safe and proven (but generic) marketing methods, even if they don’t work anymore. In today’s hyper-connected world, you need to go beyond the boring, lawyer-focused websites, bland brochures, and newspaper and phone book ads of past generations. Technology has entirely changed how clients find and connect with lawyers. Generic marketing can’t keep up.

Succeed at Selling

You’re a good lawyer. You’ve checked all the boxes: getting through law school, landing a position with a firm or creating your own firm.  You even like your work. But you know that there’s more to being a lawyer than just practicing law. To do the work you enjoy, you need to bring in clients. But law school doesn’t offer sales training and neither do law firms.  If you want more clients, you need to step outside the path to learn to sell. Marketing means telling people your firm exists: handing out business cards lets people know that you practice law. But knowing you exist isn’t enough to convince a client to hire your firm. You need to persuade clients to trust you, and that requires selling your services.